The result of 15 years of collaboration, this strategic cross-border partnership provides the network with joint governance and establishes Puressentiel as a major partner of the Pharmacie Lafayette brand in Europe.
Faced with evolving patient expectations and transformations in the European healthcare market, pharmacy networks must offer their members concrete levers for differentiation and performance. It is in this dynamic that Hygie31, a major European healthcare player, and Puressentiel, a leader in natural health and aromatherapy, announce the signing of their very first European framework agreement.
A shared vision: making the pharmacy the cornerstone of health prevention This alliance is built on a shared conviction: to make the pharmacy a central player in daily health and prevention, by offering healthcare professionals and consumers natural, innovative solutions with proven efficacy.By combining the strength of Hygie31’s network footprint with Puressentiel’s scientific and product expertise, this partnership meets a growing patient demand for responsible, accessible healthcare supported by pharmacy advice.
Joint governance and a unified European roadmap To ensure smooth and high-performing operational execution in each country, the agreement establishes dedicated joint governance and a European strategic roadmap. This system enables synchronized management of:● The coordination of commercial and marketing plans: rollout of harmonized key events and high-impact sell-out campaigns across all three markets.● The priority rollout of innovations: accelerated time-to-market for new Puressentiel ranges across the network’s pharmacies.● Support for pharmacy teams: cross-training in natural health counseling and optimized merchandising to boost appeal and turnover at the point of sale.
A step change in scale benefiting 3,500 pharmacies This cross-border framework, deployed in France, Spain, and Italy, enables the 3,500 partner European pharmacies to bring this alliance to life on the ground:● A joint pan-European acceleration, positioning Puressentiel as a major partner of our Pharmacie Lafayette network in Europe.● Increased competitiveness for pharmacy owners through optimized commercial conditions, secured supply flows, and enhanced point-of-sale appeal.● A comprehensive response to healthcare needs through guaranteed patient access to essential natural health products.This agreement will automatically extend to the group’s future external growth operations.
Through this partnership, Puressentiel and Hygie31 aim to sustainably strengthen their cooperation in order to support pharmacists in their role as local healthcare professionals and to promote consumer access to natural, innovative, and responsible solutions.
Pascal Fontaine, Commercial Director of the Hygie31 Group:
“This European agreement marks a pivotal milestone in Hygie31’s international rollout. Our role is to provide our member pharmacists, regardless of their country of operation, with the leverage and support of the largest healthcare brands. With Puressentiel, we share the ambition of growing European pharmacies through a virtuous collaboration focused on sell-out performance, support for our pharmacists, and patient satisfaction.”
Rocco Pacchioni, Managing Director of Laboratoire Puressentiel:
“This partnership represents an important step in our European strategy. By joining forces with a major player like Hygie31, we strengthen our ability to support pharmacists in their advisory mission while pursuing our ambition: inventing the health of tomorrow.”