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Hygie31 press release – April 2023

Hygie31 rolls out its Pharmacie Lafayette concept in Spain

Following the 2022 takeover of Ecoceutics, one of Spain's leading pharmacy chains, Hygie31, the French Group specialized in Healthcare and wellness for everyone, is rolling out its successful model near Barcelona. This project is part of the development drive initiated by the Group to export its healthcare ecosystem model across Europe.

Become Spain's leading network of chain pharmacies

For over 15 years, Pharmacie Lafayette has been taking action to make healthcare accessible to everyone in France via a threefold promise: low prices every day, a great choice of over-the-counter pharmacy, healthcare & beauty products and personalized advice from its expert pharmacists. Today, with a network of 270 pharmacies, the chain has proven just how sound its incomparable model is. By taking over Ecoceutics, Hygie31 aims to roll out this successful model in Europe, in particular across Spain. A few days ago, the first pharmacy promoting this concept was inaugurated near Barcelona and, as such, is reshaping the codes of the traditional Spanish pharmacy. In the same vein, Hygie31 has scheduled the conversion of around twenty pharmacies in the Spanish network to its socially-committed chain's codes.

In the same vein, Hygie31 has scheduled the conversion of around twenty pharmacies in the Spanish network to its socially-committed chain's codes. 

"La Salud para todos"**Healthcare for everyone"

In Viladecans, a town with a population of 70,000 on the outskirts of the Catalan capital, the new pharmacy now offers over 11,550 references (excluding prescription medicines) instead of the initial 5,600 ones. A greater choice across all categories, in particular in the beauty and food supplement aisles. To ensure customers can shop with total peace of mind, 2 separate areas have been set up, covering almost 115 m²: one dedicated to products and the other to advice from the pharmacist and to healthcare services such as a privacy booth and Click&Collect.; There is also a newly created orthopaedic equipment space where a wide range of specialized compression products are available for customers with specific needs.

This new model will ensure pharmacy turnover increases from 1.3 million euro on average to 3 million euro in 5 years.
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Image montrant des pharmaciens devant l'entrée d'une pharmacie ecoceutics
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