Hygie31 innovates every year by developing its exclusive brands, which are only sold in its network\nof pharmacies and over-the-counter pharmacy, healthcare & beauty product stores, and now\nboasts the most extensive catalogue on the market with over 800 references covering 12 pharmacy\ncategories <\/b>. These products, mainly manufactured in France, particularly in Occitania, and made\nwith natural and\/or organic ingredients, regularly win awards. For example, the Natlas haircare\nrange anti-dandruff shampoo won a \"Beauty Award\" (\"Victoire de la Beaut\u00e9\") in 2024.<\/p>\n\n\n\n
Our exclusive brand products, with their premium-quality development and attractive prices, are\nwinning over an increasing number of patientss. In 2024, our exclusive brands generated turnover of 14 million euro, i.e. up by 40% vs 2023.<\/b> En 2024, notre MEX ont ainsi r\u00e9alis\u00e9 14M\u20ac de CA, soit une hausse de 40% vs 2023.<\/strong><\/p>\n\n\n\n In the Pharmacie Lafayette network, some 6,300 units are sold every day thanks to 5 leading<\/b>\nbrands: Minolvie, Aromaya, Stentil, Sephyto and Authentine. And, over the last 18 months, Hygie31\nGroup enriched its catalogue with 100 new references available to local consortia as well as the\nPharmacie Lafayette and Parapharmacie Lafayette network. In France and Spain, exclusive brands are supported by a powerful business plan for 2025<\/b>, which\naims to exceed 18 million euro in turnover.<\/p>\n\n\n\n In light of this, Hygie31 Group plans to strengthen its positions on its 5 leading brands<\/b>, which will\naccount for a 5% market share in the pharmacy e-over-the-counter pharmacy, healthcare & beauty\nproduct segment.<\/p>\n\n\n\n At the same time, it will continue to launch new ranges such as HAUTHERM, a new\nskincare-cosmetics brand and will step up the ranges dedicated to local consortia to enhance their\ncatalogue via the HygieStore business driver.<\/p>\n\n\n\n To meet patients expectations, in particular for everyday products, Hygie31 will focus on developing\nproducts with strong market potential, as always with controlled prices and in line with the Group's\nCSR approach.<\/p>\n\n\n\n Pharmacists and their pharmacy teams are also key to this strategy as Hygie31 Group will ramp up\nproduct training and communication namely via its Hygie Academy training platform. With these\ngrowth perspectives in mind, the Group intends to make its BU dedicated to Exclusive Brands the\nGroup's Number 1 laboratory by 2030, with an announced target of 15% market share.<\/p>\n\n\n\n <\/p>","protected":false},"excerpt":{"rendered":" Un bilan 2024 tr\u00e8s positif : +40% de CA Exclusivement vendues dans son r\u00e9seau de pharmacies et parapharmacies, Hygie31 innove chaque ann\u00e9e dans le d\u00e9veloppement de ses marques exclusives et dispose aujourd\u2019hui de l\u2019offre la plus riche du march\u00e9 avec plus de 800 r\u00e9f\u00e9rences couvrant 12 univers de la pharmacie. Majoritairement produites en France voire […]<\/p>\n","protected":false},"author":2,"featured_media":6251,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-4438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nos-actualites"],"acf":[],"yoast_head":"\n
Our exclusive brands, a real\nargument upholding our patientss' purchasing power, the appeal of our pharmacies and patients\nloyalty, are also an undeniable asset in contributing to our pharmacists' increased profit margins (up\nto 60%).<\/p>\n\n\n\n2025, a strategic plan to boost business development and promote sales<\/h2>\n\n\n\n