{"id":9251,"date":"2026-07-10T13:19:03","date_gmt":"2026-07-10T13:19:03","guid":{"rendered":"https:\/\/hygie31.com\/?post_type=awsm_job_openings&#038;p=9251"},"modified":"2026-07-10T13:19:03","modified_gmt":"2026-07-10T13:19:03","slug":"responsable-sea-acquisition-h-f","status":"publish","type":"awsm_job_openings","link":"https:\/\/hygie31.com\/en\/jobs\/responsable-sea-acquisition-h-f\/","title":{"rendered":"Responsable SEA &#8211; Acquisition H\/F"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>CDI \u2013 Paris 8\u1d49<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dhygietal, filiale digitale du groupe Hygie31, d\u00e9veloppe et pilote trois sites e-commerce sp\u00e9cialis\u00e9s dans la sant\u00e9 et le bien-\u00eatre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nous recrutons un(e) <strong>Responsable SEA<\/strong> afin de poursuivre le d\u00e9veloppement de notre strat\u00e9gie d&rsquo;acquisition payante et d&rsquo;accompagner la croissance de nos activit\u00e9s e-commerce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rattach\u00e9(e) \u00e0 la Direction Marketing, vous \u00eates le r\u00e9f\u00e9rent SEA de l&rsquo;entreprise et pilotez l&rsquo;ensemble des campagnes d&rsquo;acquisition avec un objectif constant de performance, de rentabilit\u00e9 et de croissance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Vous d\u00e9finissez, pilotez et optimisez la strat\u00e9gie SEA afin de maximiser le chiffre d&rsquo;affaires et la rentabilit\u00e9 des investissements publicitaires.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 ce titre, vous serez notamment amen\u00e9(e) \u00e0 :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u00e9finir et d\u00e9ployer la strat\u00e9gie SEA sur Google Ads (Search, Shopping, Display, Remarketing).<\/li>\n\n\n\n<li>Piloter les budgets d&rsquo;acquisition et arbitrer les investissements selon les objectifs de performance.<\/li>\n\n\n\n<li>Optimiser les campagnes Shopping et la qualit\u00e9 des flux produits via Google Merchant Center.<\/li>\n\n\n\n<li>Suivre et analyser les indicateurs de performance (ROAS, POAS, CAC, taux de conversion, marge&#8230;).<\/li>\n\n\n\n<li>Identifier de nouveaux leviers de croissance et mettre en place des tests afin d&rsquo;am\u00e9liorer en continu les performances.<\/li>\n\n\n\n<li>Construire des tableaux de bord et des reportings d\u00e9cisionnels sur Looker Studio.<\/li>\n\n\n\n<li>Collaborer avec les \u00e9quipes internes afin d&rsquo;optimiser les parcours utilisateurs, les pages strat\u00e9giques et le tunnel de conversion.<\/li>\n\n\n\n<li>Travailler en coordination avec les partenaires et prestataires externes lorsque n\u00e9cessaire.<\/li>\n\n\n\n<li>Assurer une veille active sur les \u00e9volutions des plateformes Google Ads et les bonnes pratiques du march\u00e9.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Profil recherch\u00e9<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vous justifiez d&rsquo;au moins 4 \u00e0 5 ans d&rsquo;exp\u00e9rience en SEA avec une forte orientation performance.<\/li>\n\n\n\n<li>Vous avez \u00e9volu\u00e9 en agence m\u00e9dia ou chez un annonceur e-commerce, avec la gestion de budgets significatifs.<\/li>\n\n\n\n<li>Vous ma\u00eetrisez Google Ads, Google Analytics 4, Google Merchant Center et Looker Studio.<\/li>\n\n\n\n<li>La connaissance de Search Ads 360 constitue un atout.<\/li>\n\n\n\n<li>Vous \u00eates \u00e0 l&rsquo;aise avec l&rsquo;analyse de donn\u00e9es et le pilotage d&rsquo;indicateurs de performance.<\/li>\n\n\n\n<li>Vous \u00eates reconnu(e) pour votre autonomie, votre rigueur, votre esprit d&rsquo;analyse et votre capacit\u00e9 \u00e0 \u00eatre force de proposition.<\/li>\n\n\n\n<li>Vous appr\u00e9ciez les environnements dynamiques o\u00f9 les d\u00e9cisions sont guid\u00e9es par la donn\u00e9e et la performance.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pourquoi nous rejoindre ?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un poste cl\u00e9 avec un impact direct sur le d\u00e9veloppement de nos sites e-commerce.<\/li>\n\n\n\n<li>Une entreprise en pleine croissance, au sein d&rsquo;un groupe reconnu dans le secteur de la sant\u00e9.<\/li>\n\n\n\n<li>Une r\u00e9elle autonomie dans la d\u00e9finition et le pilotage de la strat\u00e9gie SEA.<\/li>\n\n\n\n<li>Un package de r\u00e9mun\u00e9ration attractif, en ad\u00e9quation avec votre exp\u00e9rience et vos comp\u00e9tences.<\/li>\n\n\n\n<li>Des projets concrets, des circuits de d\u00e9cision courts et une \u00e9quipe engag\u00e9e.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dans le cadre de ce recrutement, toutes les candidatures sont trait\u00e9es directement par nos soins. Nous ne souhaitons pas \u00eatre sollicit\u00e9s par des cabinets de recrutement, prestataires ou freelances<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>CDI \u2013 Paris 8\u1d49 Dhygietal, filiale digitale du groupe Hygie31, d\u00e9veloppe et pilote trois sites e-commerce sp\u00e9cialis\u00e9s dans la sant\u00e9 et le bien-\u00eatre. Nous recrutons un(e) Responsable SEA afin de poursuivre le d\u00e9veloppement de notre strat\u00e9gie d&rsquo;acquisition payante et d&rsquo;accompagner la croissance de nos activit\u00e9s e-commerce. Rattach\u00e9(e) \u00e0 la Direction Marketing, vous \u00eates le r\u00e9f\u00e9rent [&hellip;]<\/p>\n","protected":false},"author":12,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"class_list":["post-9251","awsm_job_openings","type-awsm_job_openings","status-publish","hentry","job-type-dhygietal","job-location-cdi","localisation-paris","activite-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Responsable SEA - Acquisition H\/F - Hygie31<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hygie31.com\/en\/jobs\/responsable-sea-acquisition-h-f\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Responsable SEA - Acquisition H\/F - Hygie31\" \/>\n<meta property=\"og:description\" content=\"CDI \u2013 Paris 8\u1d49 Dhygietal, filiale digitale du groupe Hygie31, d\u00e9veloppe et pilote trois sites e-commerce sp\u00e9cialis\u00e9s dans la sant\u00e9 et le bien-\u00eatre. 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