{"id":9022,"date":"2026-06-17T07:22:57","date_gmt":"2026-06-17T07:22:57","guid":{"rendered":"https:\/\/hygie31.com\/?post_type=awsm_job_openings&#038;p=9022"},"modified":"2026-06-24T12:01:57","modified_gmt":"2026-06-24T12:01:57","slug":"responsable-crm","status":"publish","type":"awsm_job_openings","link":"https:\/\/hygie31.com\/en\/jobs\/responsable-crm\/","title":{"rendered":"Charg\u00e9(e) CRM s\u00e9nior"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Dhygietal est la filiale e-commerce du groupe Hygie31, acteur de r\u00e9f\u00e9rence dans l&rsquo;univers de la sant\u00e9 avec plus de 1 400 pharmacies, des centaines de magasins d&rsquo;optique et de mat\u00e9riel m\u00e9dical, ainsi qu&rsquo;un portefeuille de sites leaders dans les domaines de la sant\u00e9, de la beaut\u00e9 et du bien-\u00eatre : Cocooncenter.com, Lasante.net, Distrimed.com, ParapharmacieLafayette.com &amp; Pharmacielafayette.com<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Notre ambition est claire : devenir un acteur majeur du e-commerce sant\u00e9 et bien-\u00eatre en Europe. Pour accompagner cette croissance, nous recherchons aujourd&rsquo;hui notre futur(e)\u00a0<strong>Charg\u00e9(e) CRM<\/strong> s\u00e9nior.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rattach\u00e9(e) \u00e0 la Direction Marketing, vous pilotez la strat\u00e9gie CRM de plusieurs enseignes du groupe et contribuez directement \u00e0 l&rsquo;acquisition de valeur client, \u00e0 l&rsquo;engagement et \u00e0 la fid\u00e9lisation sur nos 19 march\u00e9s europ\u00e9ens.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e9finir et d\u00e9ployer la strat\u00e9gie CRM<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Concevoir et mettre en \u0153uvre la strat\u00e9gie CRM globale afin d&rsquo;optimiser l&rsquo;exp\u00e9rience client et la fid\u00e9lisation.<\/li>\n\n\n\n<li>Analyser les comportements clients, segmenter les audiences et identifier les opportunit\u00e9s de croissance.<\/li>\n\n\n\n<li>D\u00e9velopper des parcours clients personnalis\u00e9s et am\u00e9liorer l&rsquo;orientation des visiteurs sur les diff\u00e9rents sites.<\/li>\n\n\n\n<li>Exploiter pleinement les fonctionnalit\u00e9s de notre plateforme CRM (Brevo+).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Piloter les campagnes marketing relationnelles<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u00e9finir les temps forts du plan d&rsquo;animation CRM.<\/li>\n\n\n\n<li>Concevoir, planifier et d\u00e9ployer des campagnes multicanales (email, SMS, notifications, sc\u00e9narios automatis\u00e9s).<\/li>\n\n\n\n<li>D\u00e9velopper les m\u00e9caniques de personnalisation et d&rsquo;automatisation sur l&rsquo;ensemble de nos march\u00e9s europ\u00e9ens.<\/li>\n\n\n\n<li>Garantir la qualit\u00e9, la fiabilit\u00e9 et l&rsquo;enrichissement continu de la base clients.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Mesurer la performance et optimiser en continu<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Suivre les indicateurs cl\u00e9s de performance et analyser les r\u00e9sultats des actions men\u00e9es.<\/li>\n\n\n\n<li>Mettre en place des tests et recommandations d&rsquo;optimisation (ciblages, objets, contenus, A\/B tests).<\/li>\n\n\n\n<li>Produire les reportings et partager les enseignements aupr\u00e8s des \u00e9quipes marketing et e-commerce.<\/li>\n\n\n\n<li>Participer \u00e0 l&rsquo;am\u00e9lioration continue des dispositifs d&rsquo;animation commerciale.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Votre profil<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comp\u00e9tences<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Solides capacit\u00e9s d&rsquo;analyse et forte sensibilit\u00e9 data.<\/li>\n\n\n\n<li>Ma\u00eetrise des leviers CRM et marketing relationnel.<\/li>\n\n\n\n<li>Exp\u00e9rience dans la gestion de projets transverses.<\/li>\n\n\n\n<li>Excellentes qualit\u00e9s r\u00e9dactionnelles et sens de la communication.<\/li>\n\n\n\n<li>Culture du r\u00e9sultat et de l&rsquo;am\u00e9lioration continue.<\/li>\n\n\n\n<li>Curiosit\u00e9, agilit\u00e9 et int\u00e9r\u00eat pour les innovations marketing.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Exp\u00e9rience<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Formation sup\u00e9rieure en marketing, digital ou \u00e9quivalent.<\/li>\n\n\n\n<li>Minimum 5 ans d&rsquo;exp\u00e9rience sur un poste CRM similaire, id\u00e9alement dans un environnement e-commerce.<\/li>\n\n\n\n<li>Une certification ou une expertise avanc\u00e9e sur une solution CRM constitue un v\u00e9ritable atout.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pourquoi nous rejoindre ?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un poste strat\u00e9gique avec un impact direct sur la croissance du groupe.<\/li>\n\n\n\n<li>Des projets vari\u00e9s \u00e0 forte dimension europ\u00e9enne.<\/li>\n\n\n\n<li>Un environnement entrepreneurial, dynamique et collaboratif.<\/li>\n\n\n\n<li>Une \u00e9quipe engag\u00e9e et passionn\u00e9e par l&rsquo;exp\u00e9rience client.<\/li>\n\n\n\n<li>Une mutuelle prise en charge \u00e0 100 %.<\/li>\n\n\n\n<li>Une prime conventionnelle mensuelle.<\/li>\n\n\n\n<li>Des tarifs pr\u00e9f\u00e9rentiels sur nos produits et services.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Informations compl\u00e9mentaires:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Poste bas\u00e9 \u00e0 Paris 8e (pr\u00e9sentiel ou mode hybride \u00e0 d\u00e9finir)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">R\u00e9mun\u00e9ration : selon profil et exp\u00e9rience<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous souhaitez contribuer \u00e0 construire l&rsquo;exp\u00e9rience client de demain au sein d&rsquo;un groupe en forte croissance ?<\/p>","protected":false},"excerpt":{"rendered":"<p>Dhygietal est la filiale e-commerce du groupe Hygie31, acteur de r\u00e9f\u00e9rence dans l&rsquo;univers de la sant\u00e9 avec plus de 1 400 pharmacies, des centaines de magasins d&rsquo;optique et de mat\u00e9riel m\u00e9dical, ainsi qu&rsquo;un portefeuille de sites leaders dans les domaines de la sant\u00e9, de la beaut\u00e9 et du bien-\u00eatre : Cocooncenter.com, Lasante.net, Distrimed.com, ParapharmacieLafayette.com &amp; [&hellip;]<\/p>\n","protected":false},"author":12,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"class_list":["post-9022","awsm_job_openings","type-awsm_job_openings","status-publish","hentry","job-type-dhygietal","job-location-cdi","localisation-paris","activite-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Charg\u00e9(e) CRM s\u00e9nior - Hygie31<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hygie31.com\/en\/jobs\/responsable-crm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Charg\u00e9(e) 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